Tag : marketing
Tag : marketing
People keep asking me, what is next?
There are lots of exciting things happening, but the one thing about this journey - it is all about putting yourself out there, and seeing what happens. Saying 'yes' to things perhaps I wouldn't normally do... and also learning when you actually can say 'no'. There IS such a thing as tooooooo busy. So in answer to that question, who knows what is next - anything could happen! You just got to keep going and put yourself out there...
I have always tried to please everyone - and not always myself within that. I always do things for other people, even if it is to the detriment of my own time and happiness... and actually, being self employed, with a busy family life and within that 'managing' a (nearly!) 2 year old MAKES you decisively choose! I would LOVE to do it all... but you just can't.
Although, obviously, being in my nature - I sometimes (often) think it CAN all be achieved. I set myself too high standards and then get annoyed when I 'fail'.
I am often 'plagued' by 'mum guilt' - am I too busy? Am I doing 'enough'? Am I working too hard?! The answer of course to all of these, is - yes. BUT - in reality, he comes first over all else! He is clothed, fed, healthy (most of the time - teething is officially the devil's work) has a fantastic imagination, loves 'self play' and books - and is a happy, normal, cheeky, boundary testing little person who rules our whole world. But, within all of that - I hope that when he is old enough to understand why Mummy (and Daddy!) work ALOT, is firstly - our bills and life need to be paid, but part of it is to make him (and ourselves, of course!) PROUD!
British people don't DO proud. We say thank you for a compliment occasionally, normally with a slight little smile - not really wanting to accept open and honest praise. However, in the recent weeks with so many exciting things happening - I have had to just accept it and take it all in! I have been absolutely overwhelmed with the emails, Instagram messages, Facebook comments, even a lady stopping me in the street to say 'well done' - she is in the WI...
So, for those of you who don't know - as of yesterday I officially graced the cover of the Women's Institute national magazine, WI LIFE. This goes out to just under a quarter of a million members! And, in addition to that, there is an additional 3 page interview inside that includes some glorious photos by Jenny Stewart with the fantastic words by Eleanor Wilson. How she turned my likely nonsensical answers into a coherent and factual account I have no idea, but for that I am grateful. Upon first reading, her words truly made me shed a tear. LOTS of tears! Maybe that emotion was proudness? I am British - I wouldn't know!
With all these exciting things happening, workshops and a gorgeous toddler to capture on 'film' - I am constantly taking photos. ALL THE TIME. The Husband does get 'quite' annoyed. He even refers to me as #InstagramGeneration. #OLD?!
Anyway, the point being I am also CONSTANTLY fighting with my phone for storage space. This sounds like a boring quandary to be writing about - but it had to get sorted and has actually brought about something very interesting indeed.
I don't know about you, but in addition to taking lots of photos, I do often also scroll back through the 'feed' to see all the moments and treasure them! However, maybe only for a month or two - nothing further back than that unless I am desperately seeking a specific moment in time, or a particularly 'special' shot to include with a blog post or Instagram story!
Today - while having a 'I am DONE with this phone, it is UNUSABLE with such little storage space' (due for renewal soon - YAY!) with basically bulk transferring old photos to a back up... I discovered some absolute GEMS of pictures.
These are the studio BEFORE we bought our house! I couldn't believe it! These represent the moment I basically told The Husband come hell or high water we WERE moving here! I had a vision. it was covered in cobwebs, dust, piles of wood and various household paraphernalia - but it would be a STUDIO.
Well, the rest is history as they say... but it was a reminder that we have achieved SO MUCH in 12 months! It was this time last year we were wondering if we would be able to even get Christmas workshops out... NOW we are already majority SOLD OUT on our advertised festive workshops...
Maybe I am, just a little bit, proud.
You might be thinking – it’s August.
You might be thinking – it’s too HOT for Winter?!
You might be thinking – what craft workshops are available at The Crafty Lass for Christmas?!
Well – the dates are HERE! Tickets are not yet live for booking – but it doesn’t mean you can’t get the dates in the diary… Ticket prices, full details and the ability to reserve your space will be available in the next few weeks!
In addition to our existing workshops, these are the NEW workshop dates to added. Other workshops are likely to be updated, and please note these are subject to change. BUT, we have been pretty much been planning Christmas 2018… since January 2018 (!) – to get things into The Crafty Lass calendar is a whole other logistical and admin nightmare completely! BUT you don’t care about that – what are the dates?! And – what are the crafts on offer…?! Well here goes..
Saturday 22nd September – Lampshade Making! (PM) (Christmas or ‘non’ Christmas!)
Sunday 28th October – Decoupage and decorate a ‘Pumpkin’! (End of Half Term: Available for Crafters aged 10+) (AM)
Sunday 4th November – Christmas Cards and Gift Wrap Wood Block Printing (PM)
Sunday 11th November – ONLINE WORKSHOP – Felt Mistletoe Brooch (YES – ONLINE – It does not matter where you live, this will be LIVE via the power of Social Media…) (TBC)
Saturday 17th November – Baby’s First Christmas Wood Block Printing (AM)
Sunday 18th November – Christmas Hessian Sack Wood Block Printing (PM)
Saturday 24th November – Fabric Rag Christmas Wreaths or Fabric Rag Christmas Tinsel (AM)
Sunday 25th November – Evergreen Christmas Wreaths (PM)
Wednesday 28th November – Evergreen Christmas Wreaths (EVE)
Saturday 1st December – Evergreen Christmas Wreaths (AM)
Sunday 2nd December – Fabric Rag Christmas Wreaths or Fabric Rag Christmas Tinsel (AM)
Saturday 8th December – Christmas Napkins and Table Mats Wood Block Printing (AM)
Sunday 9th December – Christmas Tea Towels and Aprons Wood Block Printing (PM)
Tuesday 11th December – Decorate your own Christmas Jumper! (EVE)
Once these final pages are up and live for booking – don’t you worry – you WILL be notified!
Please check back soon for further updates and information.
I don’t like rollercoasters. In fact I hate them!
I am that one that will gladly wait at the finish with the coats and bags.
I just don’t see the point of them! WHY would you allow yourself to be transported through the air by metal and engineering to feel sick and full of adrenaline?! Perhaps for exactly that reason… Strange. The Husband LOVES rollercoasters. And he MADE me go on one once at Alton Towers to show him I was deadly serious how much I hated them. He learnt his lesson and I will never go on one again! Side note – why did I go to Alton Towers if I hate rollercoasters… I actually have NO IDEA. WHAT A WASTE OF MONEY! I did get to see my friends of course, but mainly whilst holding all their stuff…
However, The Crafty Lass is certainly on a rollercoaster right now. But this one I will gladly stay on for the ride. So far it’s been a lovely and pleasant journey – with quite a few more highs than lows. This rollercoaster I am staying firmly ON.
In the last two weeks since my last blog post, we have finally been able to announce several pieces of very exciting news!
Firstly, I am becoming an official tutor at The Women’s Institute college – Denman, in Marcham near Abingdon. There are selected dates now live on their website to book in for 2019 and I will be teaching paper flower making, wood block printing and lampshade making! Denman college is the most beautiful quintessentially British building and I feel honoured to be able to teach there and for the WI. The courses are often residential and so the ‘higher’ price point – isn’t just for me teaching! It includes your accommodation and your (delicious!) food and drink too. A craft retreat – what more could you want?!
Additionally and unexpectedly we have also WON the former ‘Dragon’ Theo Paphitis’ SBS (Small Business Sunday) competition! Well I say ‘unexpectedly’… I had been entering The Crafty Lass ‘on and off’ for about 3 years with a weekly ‘tweet’ pitch so I certainly hoped to win one day – but, it still came as a shock to be selected! So… just what is SBS? And what does that actually mean?! The SBS website explains it probably a lot better than I can, so see all about it HERE should you so wish to know more!
Press wise – on the back of the SBS win, we featured in the local paper: The Banbury Guardian, and on their website. We are also going to have a brief Autumnal ‘crafty mention’ in Mother & Baby magazine in their September issue. And, if you are a WI member – keep your eyes peeled for an exciting feature in the October edition of WI LIFE magazine. This time, not about how to make anything – but all on The Crafty Lass! We also have some guest blog posts coming up featuring on the lovely Craft Cotton Co blog!
Today – was a VERY exciting day. Today, we shared that I have been working on my own The Crafty Lass craft products over the last YEAR! And, it is now all happening in collaboration with the brilliant company – Craft Buddy. The first product will certainly be an ADVENTure… in fact it will be The Crafty Lass ADVENTure!
Yes – that IS a CRAFT ADVENT CALENDAR! If you would like to know about this in regards to this – please visit www.thecraftylass.com/thecraftylassadventure to sign up to our mailing list for the latest news and updates.
All these things have been shared within just the last 2 weeks… and, in addition to this believe it or not, there are also several other projects bubbling away under the surface that I am yet able to reveal… so watch this space!
This rollercoaster isn’t over yet…
So, blogging used to be a thing.
In fact – I should start that sentence again. It used to be THE thing.
This business started out as a blog, (and I quote) with the aim as…
” a design, craft and things to be inspired by website and blog – but the long term plan is to sell graphic design prints, greeting cards, and ultimately hold creative ‘Craft Workshops’ on how to make lots of lovely things! So, watch this space – exciting times ahead!”
And – to quote from my first ever blog post:
“The aim of this blog is to post inspirational thoughts, design, craft, pictures. To look at seasonal ideas, things I am thinking about, doing, dreaming of… Long term, I would love it to be more than just dreaming and minus the 9-5 day job.”
At the end of March 2018, it was 3 years ago that I made these announcements. I announced to the social media world, my friends and family that I had quit my job to start a blog called ‘The Crafty Lass’. And so here we are…
I am certainly minus the 9-5: it is great being self employed – you get to choose what 18 hours a day you work!
With holding workshops on evening and weekends, making commissions, paperwork, accounts, PR, marketing (you get the idea) in the week… And, we have gained a sleepless 19 month old along this crafty journey too! There is certainly no concept of ‘time’. I quite often ask The Husband what day it is – when it is clearly Saturday as we sit and watch the F1 ‘quali’ and/or the footie scores come in (sporty household!) or, forget that it is ‘Monday’ tomorrow (no Sunday night blues here…)
Anyway, ironically, this ONE blog post has so far taken 3 days to get to this point!*
*Edit. I now started this over ONE MONTH ago (!)
There were ’21’ blog posts in March 2015. There were ‘0’ in March 2018.
So… TIME. What’s that?
In a huge contrast to the earlier blog posts – where I knew what I needed to achieve in the day – like write a blog post, perhaps a mooch into town, meet Mrs XYZ for a coffee, have a meander around Waitrose whilst trying to figure out how I was going to sort out this ‘craft business malarkey’. Ironically all that mooching and planning, plus a dog and the aforementioned 19 month old, means I now have NO TIME AT ALL. Well, no spare time anyway. Things have escalated slightly… There is a to do list as long as my arm – from work out how to make a realistic ranunculus paper flower, to (just!) do a ‘stock take’, update GDPR regulations on my website, work on those (several) press and event commissions, work out where my car keys are, just where is the missing yellow stacking cup for little man, what are we going to have for dinner… No meandering around Waitrose aimlessly now.
I don’t see my friends, I rarely see The Husband – let alone a ‘proper’ social life. (The Little Crafty Man has more of a social life than me, that is for sure!) I can just about arrange to have a date every week with the online Tesco delivery man…
This isn’t a ‘oh, woah is me, poor Paula’ post. This is just a genuine honest view that self employment – although amazing… my gosh it is busy wearing all those hats! And, that for anyone that is close to me, and actually bothering to read this – I am sorry if I have gone wayward in responding to texts, to calls – I do care!
Since those early blog posts 3 years ago, I am surely – living the dream? Well, a HUGE part of me is. My life has gone in directions I never knew possible, and the small (and big!) things I ultimately wanted to achieve – are happening. The dynamic of the business has changed. I miss blogging – but surely it is better be so busy going that you have no time to blog about what you are doing!
I am discovering that dreams change. They adapt, they get BIGGER!
In the past few months, I have wanted to blog about the exciting things we have been up to – but as you may have guessed, I have had no time to do this… so to wrap up everything in a neat summary:
We have featured in several local and national press articles: Prima Magazine, The Women’s Institute national magazine – WI Life, Mother & Baby, on the Telegraph website to name a few… National Press? Tick!
We have featured as a craft tutor at The Kirstie Allsopp’s Handmade Fair at Ragley Hall, Warwickshire – teaching workshops to lots of lovely crafters… Big ambition achieved there. Tick!
And, as part of this – I was commissioned to make the ‘Super Theatre Main Stage’ display – 132 handmade paper flowers flowers, approximately over 2,500 petals (it took around 47 hours of flower making…) Never imagined this, but – hey, pretty exciting!
Oh, and actually met, had a conversation with (and my flowers were complimented by) Kirstie Allsopp. HUGE unexpected – Tick! #fan #triedtoremaincalm #failed
I am working on product designs with several companies… Tick!
Last night we hosted a ‘charity’ craft night – with all proceeds going to the Alzheimer’s Society – we were knitting Twiddlemuffs! What are they? Check out one of our previous blog posts (yes, I actually managed to post something on this!) BBC Radio Northampton were in attendance to film and record the event – and this will shortly appear on their social media and on the radio!
I am working with the WI on several exciting crafty developments…
I have become a ‘judge’ for a local flower festival… Really fun, and great to be a part of…
I have 3 photoshoots booked for press in the next 3 months…
I have been approached to ‘speak’ at various local events and teach crafts to various groups…
I have set up a new ‘career’ workshop called CLICHE (Crafty Lass Inspirational Career Help & Education) to help other people who want to just quit their 9-5 and take the self employment plunge…
BIG NEWS – if I didn’t have enough to be thinking about – I am writing TWO (why not?) books…
Tick, Tick, Tick, Tick, Tick, Tick!
It is all just happening… the cogs are turning, daily developments. It is exciting, it is KNACKERING!
With these time heavy developments I am slowly learning that there does need to be a balance to all of this – I cannot function on 200% level without a stop. Especially when Little Man still rarely sleeps all night…
And so, there will be a break (hoorah!) in the Summer. August is OFF – to allow NO workshops and LOTS more mooching. But…
Knowing what I am like – I categorically CANNOT guarantee I won’t ‘work’ in that time ‘off’ – I actually already have lots of lovely things craft related planned in – as I am already thinking that would be a perfect time to make all my ‘Christmas’ demos! Yes – I cannot wait for The Crafty Lass Christmas in August!
However, it will be a nice to do: to just ‘sit’ and ‘craft’ (if little person will let me…) and make things at my own leisure… as we also have some VERY exciting news for later this Autumn, Winter and in 2019 – so, we need to get ready for that! (Watch this space!) August will be some down time, a moment to stop – reflect – sleep – have some well needed family time. Oh, and to make festive sparkly things!!!!!!
But, thank you – if you’ve got this far… for your own time, your support, your bookings. The Crafty Lass is going from strength to strength and I couldn’t have done it without you!
Right… back to my to do list! But remember – Don’t quit your day dream…