Tag : royal-mail

The Crafty Lass does… Online Greeting Card SHOP!

The moment you have all been waiting for… well, what I have been waiting for pretty much my whole life.

Today is a big day in The Crafty Lass journey.
It has always been my absolute dream to (a) start my own business (b) this be in craft and/or design and finally (c) have my own online shop selling greeting cards.

Greeting cards are a really important thing to me – we all send/give them regularly – and they mean an awful lot! Just how special do you feel when a little brightly coloured envelope lands on your doormat and you know that someone has taken the time and effort to 1. select a card, 2. hand write it and 3. send it to you – maybe for a special occasion, or perhaps just to say ‘hey’, ‘sorry’ or ‘I miss you’. Even better when it is hand delivered! Whatever the reason, whatever the words inside – it is always special to receive a card.

With today’s multitude of ways to communicate – texting, emails, Facebook, Twitter, Instagram, Pinterest, WhatsApp (to name just a few!) – there is still a love and desire to send a REAL bit of post. A hand chosen card, with a lovely little note inside – it means far, FAR more than just sending a quick text message.

The GCA Greeting Card Market Report 2014 reinforces what a huge and successful industry this is with £1.29 billion spent on single cards in the last year – more than tea and coffee put together. More cards are bought per person in the UK than in any other country – 31 per person an astonishing 884 million single greeting cards were bought from retailers of all shapes and sizes in 2013.

For more simply amazing Facts and Figures about the UK card industry, check out the Greeting Card Association’s website!

The Crafty Lass greeting cards are simple, (but effective!) modern designs, all lovingly created (over the last decade!) on Adobe Illustrator, by myself and printed on heavy, white Omnia board within the United Kingdom.

All cards are left blank for your own lovely message – your own words always mean far more!

In addition to my new online store – The Crafty Lass greeting cards are also now stocked at The Old Hall Bookshop, Brackley! Exciting times. 🙂

Check out our full range HERE and our Etsy store HERE.

Enjoy!

Categories: Business, Stationery, The Crafty Lass does...

The Crafty Lass does… Greeting Cards!

Well, a life long dream is in progress of actually happening…Publishing my own greeting card ranges. 🙂

I have always loved design, stationery design in particular – and love nothing more than sending and receiving a traditional hand written card. Don’t get me wrong, I love Twitter, Facebook, Instagram, Pinterest and all other social media as ways to communicate almost instantly with the world what you are up to, what you have seen that inspires you. However, it does not beat a brightly coloured envelope landing on your doormat and reading a heartfelt message whilst curled up on your sofa with a cup of (Yorkshire) tea.

The cost of stamps, is continually on the rise and part of me recently started to question will people eventually stop sending cards if it just becomes too much money? With another recent price hike to 63p for a first class stamp, and with the average cost of a greeting card around £1.44 you are factoring in at least £2.07 per card. However, to make someone smile, to make someone know you remembered, you are thinking of them, as the Mastercard adverts say… is “Priceless”. It’s less than the UK average price of a pint of beer! If you hand deliver, you can of course save some pennies AND have a beer with the recipient! 😉

The next steps for ‘The Crafty Lass’ greeting cards:

Approve the proofs, order the envelopes, cellophane bags, and then the online shop and…sales!

The first sale of ‘The Crafty Lass’ greeting cards, will be a big moment for me – let’s hope I get some ‘congratulations’ cards to celebrate! 😉

Categories: Business, The Crafty Lass does...

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